About Discover Flagstaff

We are charged with developing, promoting and maintaining Flagstaff as a year-round visitor destination with professional and visitor services that will benefit the community economically, environmentally and socially. In addition, the Flagstaff Visitor Center aims to introduce and educate visitors about the vast tourism opportunities within Flagstaff and the surrounding areas, and to increase the frequency of visitors to Flagstaff and length of stay.

Discover Flagstaff

Discover Flagstaff is part of the Economic Vitality Division of the City of Flagstaff. Economic Vitality also includes the Flagstaff Pulliam Airport and the Community Investment Section, which consists of the Economic Development, Community Design and Redevelopment Programs.

Discover Flagstaff is charged with administering tourism programs for the City of Flagstaff and receives an allocation of 30 percent of the BBB tax collected. Programs include marketing to tour operators, travel agents, meeting planners, group coordinators and individual leisure travelers; as well as development of public outreach and educational programs, media relations and media coverage. Discover Flagstaff is also responsible for the creation and maintenance of partnership opportunities locally and regionally.

Discover Flagstaff is accredited by the Destination Marketing Accreditation Program (DMAP) of Destinations International, 2025 M Street, N.W., Suite 500, Washington, D.C., 20036, USA, Ph. 202-296-7888.

Administration

The Discover Flagstaff administration oversees daily operations and programming and is responsible for setting and maintaining budgets, making presentations to City Council, media and service groups, as well as coordinating the Flagstaff Tourism Commission, maintaining a high level of communication with the commission regarding program areas, seeking their support of marketing efforts and addressing various industry concerns. Administration staff create and enhance local and regional cooperative programs and serve as the main contact for statewide organizations including the Arizona Office of Tourism and Arizona Tourism Alliance, as well as Flagstaff Cultural Partners, Flagstaff Chamber of Commerce and others.

Marketing and Creative Services

The marketing and creative services program develops the Discover Flagstaff advertising strategies, communication materials, and action plans that promote Flagstaff as a destination, supporting the Discover Flagstaff's overall marketing mission. Staff manage the consumer and stakeholder databases, oversee market and travel trend research, develop e-marketing strategies, and direct social media efforts. This program is also responsible for promoting all the events and opportunities that Flagstaff has to offer by ensuring high visibility of Flagstaff on a national and international level through a variety of media outlets.

Design and production of the Discover Flagstaff's advertising campaign creative, Travelr Guide, website, Flagstaff Happenings, Calendar of Events and other print and online marketing collateral are completed in-house by Discover Flagstaff' creative services staff. They also oversee the Discover Flagstaff photo library and overall branding to ensure consistent visual messaging.

Public Relations

The public relations program works directly with the media, pitching stories ideas, writing press releases, maintaining media relations, and responding to media inquiries. Staff oversee all media coverage domestically and internationally while conducting press trips/familiarization tours with outlets and working closely with local area attractions, community organizations and others to publicize Flagstaff programs. PR staff produces the Discover Flagstaff's industry newsletter InfoBytes, oversee the Discover Flagstaff's social media presence, and coordinates local tourism awareness programming.

Sales

The Discover Flagstaff sales program coordinates all tour and travel and well as meeting and events sales efforts. Staff assume all duties associated with the promotion of Flagstaff as a prime destination for tour operators and meeting and event organizers. They do this by working directly with tour operators, travel agents, student youth groups, FIT’s and wholesalers and meeting planners that represent associations, corporations and government entities. Staff also build and maintain relationships within the community to gain commitment from hotels, restaurants, local venues and various attractions in support of Discover Flagstaff’s goals while also organizing and attending trade shows, sales calls, FAMs and other events aimed at representatives that will bring increased visitation.

Film

The Flagstaff Film Commission is housed within Discover Flagstaff and works with the Arizona Department of Commerce and state-wide Film Offices to generate a Flagstaff presence in film, video, commercials, and still photo shoots.

Visitor Center

Located in the Historic Train Station, the Flagstaff Visitor Center is charged with providing local, state and regional information to visitors in order to enhance or extend their stay. Programs include visitor services, train station operations, educational programs, and creation of local partnerships. The Visitor Center works in tandem with Discover Flagstaff to provide quality customer service to visitors by supplying current information and providing accurate answers to inquiries. They distribute collateral pieces used by area attractions and other stakeholders that provide a trackable means of visitorship and Visitor Center referrals.

Flagstaff Pulliam Airport

Flagstaff Pulliam Airport is dedicated to providing quality service to meet the community’s ever growing transportation needs. These services include providing broadband/high-speed, free internet access throughout the airport, aircraft rescue firefighting, emergency medical response, HazMat first response, all of which is included as a part of airport operations in accordance with FAA and TSA regulations and directives.

Community Investment

The Community Investment Division is comprised of Economic Development, Community Design and Redevelopment Programs. This division prepares, plans, and implements programs and projects for the City’s future growth and development in a manner that preserves our region’s livability, sense of community, and the natural environment.